2009

2009-11-09    Take Action with BI, CRM Tools from Tech Results at G2E 2009

2009-10-31    The Meadows Takes Next Step toward Complete BI, CRM Vision

2009-10-31    Coushatta Casino Resort to Upgrade WAGER and Install Other Tech Results Products

2009-10-31    Chumash Casino Resort to Upgrade Existing BI, CRM Products from Tech Results

2009-08-31    Potawatomi Bingo Casino Adds to Its BI Solutions from Tech Results

2008

2008-07-08   Augustine Casino has Chosen Total Promo and Games Direct, Rounding  TheirEnterprise Promotions Management Solution

2008-06-10   Bankstown Sports Club has selected Total Promo as their Enterprise Promotions Manangement Solution

2008-04-01   Win-River Casino has Chosen the WAGER Solution for Enterprise Data Management

2008-03-21    Soboba Casino has Chosen Total Promo and Games Direct, Rounding Their Enterprise Promotions Management Solution

2008-01-01    Black Gold/Zia Park has selected Total Promo as their Enterprise Promotions Management Solution

2007

2007-12-19    Soaring Eagle Casino & Resort has Chosen the Full Suite of Tech Results CRM and BI Solutions

2007-12-19    Saganing Eagles Landing Casino has Chosen the Full Suite of Tech Results CRM and BI Solutions

2007-12-11    Potawatomi Bingo Casino has Chosen the Full Suite of Tech Results CRM and BI Solutions

CRM is just a tool; like any tool, it has a specific use. InTRact, our CRM tool, will support the systems and procedures you put in place to improve your Marketing and Customer Service activities.

Use InTRact to ensure your customers feel like valued individuals. Here’s how:

Improve Member Satisfaction & Retention

Know the Complete Value of Your Patrons

Focus Your Marketing Expenses

Simplify Customer Service Procedures

Anticipate Needs and Wants

…and More!!!

Improve Member Satisfaction & Retention

Better service means happier customers. Happy customers stick around.

When’s the last time a customer was happy about standing in line?

• Use ticketless promotions so they can enjoy a game – or a beer – and still get entries in the barrel
• Your players can watch the actual drawing live on display monitors around the casino without leaving their favorite machines
• Kiosks move faster than a customer service representative getting your players back in front of the machine more quickly

InTRact will help you:

• Track results of promotions and know what your patrons enjoyed the most
• Drive repeat traffic with analysis of both in-process and completed promotions
• Create unlimited  and simultaneous promotions customized to every group of patrons you have

Know the Complete Value of Your Patrons

All customers are not equal. So how much is he worth, really? See it all in one place with InTRact:

Total Spend = Gaming win + F&B purchases + Hotel Stays + Show Tickets

Total Reinvestment = Points + Comps + Offers + Giveaways

Worth = Total Spend – Total Reinvestment

Focus Your Marketing Expenses

Now that you know how much you’re spending, you can ask: am I spending that money wisely?

With InTRact, you’ll know.

• Track member preferences, and choose a complimentary that fits best
• Assess the popularity of prizes and giveaways, and choose to make a change or stick with what’s working
• Use ticketless promotions and swipe-and-win games to focus your marketing budget on PATRON REINVESTMENT instead of operational expenses

Simplify Customer Service Procedures

You can’t automate communication with your members – that must remain genuine and personal, or loyalty will suffer.

But you can streamline it. Use InTRact to reduce labor costs and increase service quality:

• Automate notifications for VIP arrivals and high-dollar jackpots
• Streamline task management and reminders for line staff
• Personalize self-service communication via kiosks

Anticipate Needs and Wants

You do your best to keep loyal customers and keep the return trips up. How do you keep track of your customer’s preferences to ensure they are happy with the service you provide?

InTRact helps you to organize, filter, sort, and even group your patrons according to whatever they prefer, be it a favorite drink, a sports team they love, a singer or type of music they want to listen to.  You can then use this information in creating targeted promotions and offering the right comps to customers – not only will they be pleased to receive but will feel valued as well.

…and More!!!

• Issue and track complimentaries
• Give members more chances to win with Swipe and Win promotions
• Identify premium players automatically
• Save money and reduce labor costs with paperless promotions
• Focus promotional spend on profile groups to achieve lift with specific patron demographics
• Drive traffic during slow periods with entry bonuses
• Expedite compliance reporting

They say, “It’s a Data Warehouse, Reports and Dashboards.”

We say, “It’s More Profit.”

Your job is to think and to decide. BI highlights areas that deserve your attention, and serves the information you need to take action. Properly done, BI identifies your company’s highs and lows. Your strengths and weaknesses. Your most (and least) profitable customers, products and promotions. Patterns – and outliers – in your business are determined making your decisions easier.

Here’s a sampling of what our WAGER Business Intelligence solutions can do for you:

Automate Daily Flash Reporting

Recognize Trends in Spend

Watch Your Best and Worst Games

Control Expenses

Gauge Marketing Effects

…and More!!!

Automate Daily Flash Reporting

WAGER data is processed overnight and is available to you first thing in the morning in the form of daily flash reporting and dashboards. This provides you an at-a-glance state of the business as of the last gaming day.

Are you on target with your team’s goals? Host Goals Dashboard provides a quick view of the current and projected progress of your team’s performance.

How did your casino perform yesterday? How did yesterday’s revenue compare to last week’s revenue? Same week last year? See it first thing in the morning with WAGER’s Casino Revenue trends Summary Dashboard.

Recognize Trends in Spend

Track and monitor trends over relative or specific periods using WAGER. It even tracks the most common changes in your patron’s profile — like residence location. With this information at your fingertips, you can generate more accurate data analysis when doing your queries over long periods of time.

Watch Your Best and Worst Games

Track revenue performance and trends over time for slot machines and table games with WAGER’s EGM Revenue and Table Games Revenue modules. Know what game in specific areas and sections on your floor is generating the most action — or the least.

Control Expenses

Knowing you’re on the right track when it comes to reinvestments and spending is a key to success.

WAGER allows you to monitor business operations and helps you stay on target with your reinvestment rates. The EGM module can provide a detailed account and performance of your leased machines.

WAGER provides historical views of business op­erations such as online analytical processing, historical analytics, benchmarking, and predictive analytics, aiding you to make those important decisions based on forecast utilization.

Gauge Marketing Effects

Gauge your marketing efforts! See what events, offers, and promotions impacted your revenue. 

WAGER presents reliable, comprehensive information delivered via dashboards, static reports, and live reporting that your executives, managers, and analysts can utilize to make the best decision for your success.

…and More!!!

• Assess performance against business goals
• Plan room block allocations and room rate adjustments
• Fine-tune menus
• Investigate the impact of promotions on revenues throughout the property
• Convert your findings into formal presentations
• Alert surveillance personnel to potential fraud indicators
• Answer complicated business questions quickly with drag-and-drop Interactive Analytics 

How many stars do you have?

Use Tech Results’ InTRact CRM solutions to make it easier. Your customers will love the outcome.

Keep Your Promises

Treat Your Customer like an Individual

Resolve Disputes without Hassle

Anticipate Needs and Wants

Assess the Results

Keep Your Promises

Manage your reinvestments with InTRact Host VIP! Give your patrons a reason to make those return trips.

Need to print a comp while circulating the slot floor? No problem! Pull up the player’s account, issue the comp, and send it to a network printer. Or, check to make sure that you’re not over- or under- comping any of your hosted patrons by viewing comps issued and comps redeemed.

A robust customer service environment is created that puts the patron first and ensures that each patron receives what he deserves – no more, no less.

Treat Your Customer like an Individual

Know your patrons as persons instead of just a number. Who is this person? Who are his friends? What are his hobbies? This ensures a personalized approach to hosting.

At the most simple level, Host VIP! is a tool to access, view, and act on crucial patron data that can help any host create a better experience for a hosted patron. This innovative player and host management system ensures that even if a patron’s assigned host isn’t working, that patron still receives quality, personalized service.

Resolve Disputes without Hassle

Customer unhappy? Host VIP! will help your hosts make it right! Notification tools, task assignments, reminders for your hosts are all within the system to ensure that 5-star service is delivered.

Each patron can be assigned to a host and a back-up host. With a variety of informational fields at your fingertips, these come in handy when addressing a hosted patron’s needs such as: associated patrons, comp history, comp limit, outstanding offers, event invites, and preferences in hotel room, food, and drink.

Anticipate Needs and Wants

Increase revenue and customer satisfaction from your carded database with Host VIP!’s innovative approach to hosting. You can track your customer preferences, their favorite band, and the activities they love. Target your market and give the right comps, event invitations and other offers!

Information that was once accessible to a few is now readily accessible to all hosts.

Assess the Results

On top of the 5-star customer service functionality, built-in reporting gives the player development manager a way to measure host performance through tasks, goals, and reporting. Never before has it been so easy to see if a host is performing to department standards. From the manager level to the host level, Host VIP! creates a true service-oriented environment that provides every hosted patron with the service they deserve.

Are you hitting the bullseye? Tech Results helps you focus your direct marketing efforts. Here’s how:

Know your Customers

Select the Right Product

Run the Right Promotion

Deliver the Right Offer

Assess the Results

Know your Customers

It’s all about knowing your customers. Our solutions suite allows you to understand who your patrons are and identify their preferences.

InTRact Host VIP! will help you recognize your guests’ needs  – making sure their requests are met is crucial to providing great customer service and ensuring your players have a great experience at your property.

WAGER Patron Revenue and F&B Revenue provide consistent, holistic data. This information, along with your census data, gives you unparalleled insight into your market.

Select the Right Product

Now that you know who they are, you can supply what they want. Use WAGER to:

• Choose game themes and denoms based on what’s popular with your target player
• Improve your F&B offering to increase revenue and optimize inventory
• Adjust placement and price to lift average spend

Run the Right Promotion

Reward loyal customers through targeted promotions. With InTRact Total Promo and Games Direct, you can run multiple simultaneous promotions directed at specific groups:

• Excite premium members with exclusive VIP parties and giveaways
• Welcome sports enthusiasts with giveaways like a chance to win box seats in a Swipe & Win promo themed for the same game
• Encourage long-term loyalty with annual birthday promotions

Deliver the Right Offer

Delivering rewards to your customers has never been this easy! No more long lines at the player’s club booth and your customers do not need to leave their favorite slot machines or tables to claim their offers. With InTRact Host VIP!, your hosts can issue comps from the gaming floor in a few seconds! And your players can redeem their free entries to promotions at the self-serve kiosks.

Assess the Results

So you did your homework. You know your patrons. You know what your customers want. Promotions and offers were delivered to your patrons. But what about the results?

With WAGER and InTRact multidimensional reporting, you can analyze patron performance over comparable periods. InTRact reports include detailed transactions and auditing information for tracking reinvestment activity.

Historical views of business operations plus support for what-if scenarios — executives, managers, and staff can have what they need at their fingertips.

Is your floor reaching its potential? Tech Results’ solutions will help you boost performance:

Make the Most of Traffic Flow

Choose Products Patrons Love

Manage for Lifecycles

Limit Cannibalization

Assess the Results

Make the Most of Traffic Flow

What game to add to increase incremental revenue? What game to replace to reduce lost revenue?

Traffic flow management is both art and science. You want gaming and non-gaming offerings to feed off one another – so you need to coordinate product and placement to catch the target customer’s attention.

Use WAGER to follow in your patrons’ footsteps and get the most from every trip:

• Identify styles, themes and limits that attract buffet customers vs. steakhouse customers vs. nightclub customers.
• Determine what’s working (or not) to draw guests deeper into the floor. Carousels, curved banks, pit layout, jackpot signage – find the patterns and make the most of them.

Choose Products Patrons Love

The Perfect Product Mix – always sought, but impossible to maintain. Use WAGER to identify what your patrons really love, and make the most of it.

• Is your average bet meeting the mark? Find out why (or why not), and act accordingly.
• Select new games with themes that speak to your customer’s demographic and cultural background.
• Establish the style(s) and denomination(s) that keep your patrons at the device.

Manage for Lifecycles

Player moods and favorites shift, and with them your revenue. Be proactive!

With a lifetime of machine data at your fingertips, you can:

• Make better link and jackpot decisions
• Manage warrantees more profitably
• Move or replace dying games

Limit Cannibalization

Popularity and customer loyalty are key factors in game performance – but so is the law of supply and demand. Games sometimes steal from each other; when that happens, you need to know ASAP.

WAGER helps you delve into the impact of specific changes to your floor:

• Monitor lifts and dips on floor changes
• Achieve positive synergy between your games
• Understand how patterns shift based on customer, location and game type

Assess the Results

Your gaming floor is a living, breathing environment, constantly changing in response to customer activities. Open tables, machine configurations, progressive themes and limits. Staffing decisions. Each change you make has an impact.

Browse trends at a high level, then dig deeper, then go back again. All with a few clicks of a mouse.

All with WAGER.

Here are just a few examples of Tech Results in Practice. For more, click here for a free consultation.

Maximize Share of Wallet

Optimize Your Floor

Target Your Market

Deliver 5-Star Service

In the real world, how close are you?

Here are just a few ways Tech Results’ solutions get your world closer to perfect:

Create Profile Groups & Analyze Past Spend

Estimate Lifetime Value

Meet the Patron’s Expectations

Build Trust

Assess the Results

Create Profile Groups & Analyze Past Spend

There are patterns in your data; the trick is finding them. WAGER includes user-friendly options for slicing your membership data to find those patterns and create profile groups from them:

• Create and save profile groups for later lift analysis with the Matrix Builder
• Snapshot revenue per person and in total by classic demographics
• Slice by recency, frequency and value
• Contrast highly loyal members against new-ish and less loyal members

Estimate Lifetime Value

When it comes to managing your marketing dollars, the real question is: what is this customer’s total lifetime value? This information tells you, well and truly, the proven worth of your membership database.

Use WAGER to understand ELV quickly and easily:

• Calculate the total lifetime value of each customer, using gaming and non-gaming data, actual and theoretical values.
• Consider profit impacts from direct reinvestment
• Project future spend based on known behavior

Meet the Patron’s Expectations

Loyalty is not about money. Loyalty is about making a promise, and keeping it. In the gaming industry, this promise is entertainment – a temporary refuge from the realities of life outside.

Do it well, and your customers will market the property for you.

InTRact and WAGER help you keep your brand promise through better customer service:

• Set measurable targets for customer-related activities
• Test to measure performance on those activities
• Aggregate and analyze to find patterns
• Improve with training and mentoring 

Build Trust

Maintaining the loyalty you have achieved with your customers is more important today than ever. Tech Results will help you build your patron’s trust through assured reliance and dependable delivery of our own brand promise by providing:

• Stable promotion systems
• Consistent service
• Speedy handling of disputes

Assess the Results

So you’ve profiled your customers, assessed value and taken some action. You have — right in front of you — all your trends and patterns…

What will you do with this valuable information? Have you identified what changed? What worked?

This is the most important step — assessing the results at hand. When you have recognized the change in customer behavior patterns, you will know what steps to take to make the most of your strengths.

Tech Results can help you:

• See what promotions worked and with whom
• Understand which group(s) of customers need attention
• Convert new customers into loyal members
• Recover inactive members