Maximize Share of Wallet

In a perfect world, you’d capture 100% share of wallet for each and every customer.

In the real world, how close are you?

Here are just a few ways Tech Results’ solutions get your world closer to perfect:

Create Profile Groups & Analyze Past Spend

Meet the Patron’s Expectations

Create Profile Groups & Analyze Past Spend

There are patterns in your data; the trick is finding them. WAGER includes user-friendly options for slicing your membership data to find those patterns and create profile groups from them:

Create and save profile groups for later lift analysis with the Matrix Builder
Snapshot revenue per person and in total by classic demographics
Slice by recency, frequency and value
Contrast highly loyal members against new-ish and less loyal members

Estimate Lifetime Value

When it comes to managing your marketing dollars, the real question is: what is this customer’s total lifetime value? This information tells you, well and truly, the proven worth of your membership database.

Use WAGER to understand ELV quickly and easily:

Calculate the total lifetime value of each customer, using gaming and non-gaming data, actual and theoretical values.
Consider profit impacts from direct reinvestment
Project future spend based on known behavior

Meet the Patron’s Expectations

Loyalty is not about money. Loyalty is about making a promise, and keeping it. In the gaming industry, this promise is entertainment – a temporary refuge from the realities of life outside.

Do it well, and your customers will market the property for you.

InTRact and WAGER help you keep your brand promise through better customer service:

Set measurable targets for customer-related activities
Test to measure performance on those activities
Aggregate and analyze to find patterns
Improve with training and mentoring

Build Trust

Maintaining the loyalty you have achieved with your customers is more important today than ever. Tech Results will help you build your patron’s trust through assured reliance and dependable delivery of our own brand promise by providing:

Stable promotion systems
Consistent service
Speedy handling of disputes

Assess the Results

So you’ve profiled your customers, assessed value and taken some action. You have — right in front of you — all your trends and patterns…

What will you do with this valuable information? Have you identified what changed? What worked?

This is the most important step — assessing the results at hand. When you have recognized the change in customer behavior patterns, you will know what steps to take to make the most of your strengths.

Tech Results can help you:

See what promotions worked and with whom
Understand which group(s) of customers need attention
Convert new customers into loyal members
Recover inactive members