Target Your Market

“Know your customers and give them what they want.” It sounds so simple, but you know better.

Are you hitting the bullseye? Tech Results helps you focus your direct marketing efforts. Here’s how:

Know your Customers

It’s all about knowing your customers. Our solutions suite allows you to understand who your patrons are and identify their preferences.

InTRact Host VIP! will help you recognize your guests’ needs – making sure their requests are met is crucial to providing great customer service and ensuring your players have a great experience at your property.

WAGER Patron Revenue and F&B Revenue provide consistent, holistic data. This information, along with your census data, gives you unparalleled insight into your market.

Select the Right Product

Now that you know who they are, you can supply what they want. Use WAGER to:

Choose game themes and denoms based on what’s popular with your target player
Improve your F&B offering to increase revenue and optimize inventory
Adjust placement and price to lift average spend

Run the Right Promotion

Reward loyal customers through targeted promotions. With InTRact Total Promo and Games Direct, you can run multiple simultaneous promotions directed at specific groups:

Excite premium members with exclusive VIP parties and giveaways
Welcome sports enthusiasts with giveaways like a chance to win box seats in a Swipe & Win promo themed for the same game
Encourage long-term loyalty with annual birthday promotions

Deliver the Right Offer

Delivering rewards to your customers has never been this easy! No more long lines at the player’s club booth and your customers do not need to leave their favorite slot machines or tables to claim their offers. With InTRact Host VIP!, your hosts can issue comps from the gaming floor in a few seconds! And your players can redeem their free entries to promotions at the self-serve kiosks.

Assess the Results

So you did your homework. You know your patrons. You know what your customers want. Promotions and offers were delivered to your patrons. But what about the results?

With WAGER and InTRact multidimensional reporting, you can analyze patron performance over comparable periods. InTRact reports include detailed transactions and auditing information for tracking reinvestment activity.

Historical views of business operations plus support for what-if scenarios — executives, managers, and staff can have what they need at their fingertips.