InTRact

Customer Relationship Management (CRM) – a complicated way of saying that business is all about people.

CRM is just a tool; like any tool, it has a specific use. InTRact, our CRM tool, will support the systems and procedures you put in place to improve your Marketing and Customer Service activities.

Use InTRact to ensure your customers feel like valued individuals. Here’s how:

Improve Member Satisfaction & Retention

Know the Complete Value of Your Patrons

Simplify Customer Service Procedures

Improve Member Satisfaction & Retention

Better service means happier customers. Happy customers stick around.

When’s the last time a customer was happy about standing in line?

Use ticketless promotions so they can enjoy a game – or a beer – and still get entries in the barrel
Your players can watch the actual drawing live on display monitors around the casino without leaving their favorite machines
Kiosks move faster than a customer service representative getting your players back in front of the machine more quickly

InTRact will help you:

Track results of promotions and know what your patrons enjoyed the most
Drive repeat traffic with analysis of both in-process and completed promotions
Create unlimited and simultaneous promotions customized to every group of patrons you have

Know the Complete Value of Your Patrons

All customers are not equal. So how much is he worth, really? See it all in one place with InTRact:

Total Spend = Gaming win + F&B purchases + Hotel Stays + Show Tickets

Total Reinvestment = Points + Comps + Offers + Giveaways

Worth = Total Spend – Total Reinvestment

Focus Your Marketing Expenses

Now that you know how much you’re spending, you can ask: am I spending that money wisely?

With InTRact, you’ll know.

Track member preferences, and choose a complimentary that fits best
Assess the popularity of prizes and giveaways, and choose to make a change or stick with what’s working
Use ticketless promotions and swipe-and-win games to focus your marketing budget on PATRON REINVESTMENT instead of operational expenses

Simplify Customer Service Procedures

You can’t automate communication with your members – that must remain genuine and personal, or loyalty will suffer.

But you can streamline it. Use InTRact to reduce labor costs and increase service quality:

Automate notifications for VIP arrivals and high-dollar jackpots
Streamline task management and reminders for line staff
Personalize self-service communication via kiosks

Anticipate Needs and Wants

You do your best to keep loyal customers and keep the return trips up. How do you keep track of your customer’s preferences to ensure they are happy with the service you provide?

InTRact helps you to organize, filter, sort, and even group your patrons according to whatever they prefer, be it a favorite drink, a sports team they love, a singer or type of music they want to listen to. You can then use this information in creating targeted promotions and offering the right comps to customers – not only will they be pleased to receive but will feel valued as well.

…and More!!!

Issue and track complimentaries
Give members more chances to win with Swipe and Win promotions
Identify premium players automatically
Save money and reduce labor costs with paperless promotions
Focus promotional spend on profile groups to achieve lift with specific patron demographics
Drive traffic during slow periods with entry bonuses
Expedite compliance reporting